Kendall Jenner, Cara Delevingne and Hadid make $300,000 a day for Instagram Post

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The ever-changing and famously fickle world of Instagram popularity can make or break a career. The younger generations of models may not have the experience or industry kudos of the greats like Kate Moss or Claudia Schiffer but Kendall Jenner, Cara Delevingne and Gigi Hadid are overtaking them with their savvy Insta-fame and are making bank while doing it.

With Jenner amassing the most liked picture of 2015, while also accumulating an eye-watering 44 million Instagram followers, and Delevingne and Hadid gathering 23.9 million and 10.2 million respectively, they have an instant audience ready made for a brand to reach out to and the industry knows this. It is no secret that social media has become part and parcel of many modelling contracts today and the items they are snapping themselves in are increasingly more popular than the designs they showcase on the catwalk.