Importance Of Facebook Dynamic Product Ads

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Email-based marketing automation techniques also open up a whole new world to scale internal resources. It’s estimated that companies can see a 15% savings on creative production with marketing automation.

Marketing automation has been one of the biggest marketing trends over the past few years.

The delivery of the right marketing message, to the right person, at the right time pays huge dividends. Specifically, greater click-through rates and conversions.

Facebook’s Dynamic Product Ads are another step towards digital ad automation, delivering the same benefits like greater relevance and timing, which increases click through rates and drives more revenue (all while lowering costs too).

These new dynamic product ads give you the ability to granularly target people with highly relevant ads at all stages of the sales funnel. Facebook, like all social media channels, has never been known for its ability to generate sales quite like AdWords because they lack a very important ingredient: purchasing intent.

these new dynamic options give advertisers a powerful alternative to increasing advertising ROI (as evidenced by the stats above).

And unlike AdWords or Google Shopping campaigns, you’re not completely limited to a small set of specific key phrases, or slugging it out with the competition to reach those few searchers.

Facebook’s dynamic product ads are more like remarketing display ads on steroids, targeting users based on past actions (or inactions) on the advertiser’s website or application with a perfectly timed ad.