Newly Launched Nokia 3310 Sees “Unprecedented Level of Demand” in the UK

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Since HMD Global revealed the modern Nokia 3310 last month, the feature phone has overshadowed all other products introduce by the Finnish company at Mobile World Congress (MWC) 2017.

According to Telegraph, the only UK retailer selling the feature phone confirms pre-registrations for the new Nokia 3310 have reached an unprecedented level. Some would go as far as to claim the Nokia 3310 pre-orders are much higher than LG G6 and Sony Xperia XZ Premium.

“There has been an astonishing groundswell of interest in the Nokia 3310 following the launch announcement of this reimagined classic. Levels of pre-registrations at Carphone Warehouse are incredibly strong, proving that it's not all hype and that consumers really want to get their hands on one,” said Andrew Wilson, UK director of buying at Carphone Warehouse.

Research company Captify claims searches for Nokia jumped by 797 percent in the days following the Nokia 3310 announcement. In addition, the company says the most popular features of the new feature phone include the Snake game, camera and battery life.