European Union and United States unveil new data protection deal

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A new transatlantic deal on data sharing has been agreed, according to EU and US officials. Europe's top court had blocked the previous "Safe Harbor" pact, citing a lack of privacy safeguards for EU citizens.

EU Justice Commissioner Vera Jourova said on Tuesday that the replacement pact "Privacy Shield" deal would bring "easier redress for individuals in case of complaint."
Data protection campaigners are expected to again go the European Court of Justice in Luxembourg to challenge the new pact on the grounds that it still fails to protect EU citizens.

Jourova and US Commerce Secretary Penny Pritzker announced at a joint press conference in Brussels that the new accord would take effect immediately. It would impose stricter rules to safeguard personal data and end months of legal limbo for American firms such as Apple, Facebook, Mastercard and Google, they said.
One planned measure is the creation of an ombudsman complaints mediation service in the United States.