URL, Title, Description and Incoming Links
are the most important
aspects of search engine optimization (SEO) of blogs and websites. Read
to learn more.
Majority of bloggers who aspire for success in professional blogging
feel confused as to why their blogs are not attracting enough readers.
Low traffic most certainly translates into very little income from
blogs. Problem with most of the newbie bloggers is that they fail (or
refuse) to understand the underlying fundamental principles of how
Internet, search engines, servers and websites function. As a
professional blogger you would
definitely need to be a multi-talented person who has
skills in several departments of technology.
Today, I am going to tell you about the four most important aspects of a
blog that determine your terms with search engines. These four things
are URL, title, description and incoming links. Every webmaster must focus on
these basic things while making efforts to optimize a blog or a website
for search engines.URL or Address of a Page
URL is an acronym that stands for Uniform Resource Locator. As the name
suggests, a URL is like an ID that is attached to everything available
on World Wide Web. It could be a website, web page, blog post, image,
video or any other kind of file. If you?re not a tech-savvy person and
if you want to be in professional blogging, it is extremely important
that you understand the structure and function of a URL. Keywords
In terms of SEO, it is recommended that your post keywords appear as
part of the post URL. *Deciding URL (and title, description) of a post
is an art*. You need to be /careful not to overdo anything/ and yet
include keywords that people may be searching for. My advice of caution
is that you should not mislead your readers through your
URL, title or description. As I have already explained, it is considered
a black hat technique. Clarity and Length of URL
Although, the URL can be very long, it is recommended to have it as
short as possible. Longer URLs are difficult to remember and also
difficult to paste on other web pages. Very long URLs look very ugly. If
your URLs are very long, I suggest that you make use of URL shortening
services and use these shortened URLs for pasting on other blogs / social media.Title of Blog Post
Title of your blog post is determined by what is written in *TITLE* tag.
This text appears in the title bar of the browser window and also search
engines use it as link in search engine result pages (SERPs) Just like URL, deciding title of a blog post or web page is also
something that should be done with care. People make several common
mistake while writing title tag.
Blogging platforms like WordPress allow you to use post title as part of
permalink. I personally use and recommend this structure of permalink
because it brings in keyword consistency between URL and Title.
Now you may be thinking how long post title should be?
Well, there is no hard-and-fast limit but ideal length of a *title
should not be more than 60 characters*. At present Google shows only up
to 60 characters in SERPs. If the title is longer than 60 characters,
Google puts ellipses and curtails the title.
Needless to say, title of post should also contain your post keywords.
Also, title must not begin with your blog?s name. If you want to put
blog name in the title, it should come in the end. Ideally the title of
the post should come first in the overall title.Description of Blog Post
Most of the bloggers act lazy and don?t understand what they are losing
by not including description with each of of their posts. Description of
a post also appears in SERPs. Google and other search engines give you
negative marks if you ignore putting description in place.
*META description* tag controls the description of a post. If we go by
Google?s current practice, a description should not be more than 156
characters. I recommend that you hand-craft description for every blog
post. Write it in a way so that you summarize the entire post and also
include keywords. From description, your reader should get a fair idea
on what she can expect from reading your post.
If you don?t write a description, for SERPs Google picks up a chunk of
text from your post where the searched keyword appears.Inbound / Incoming Links
/This is the currency of web/. Your blog or website is only as rich as
the number of incoming links it possess. Google uses PageRank algorithm
(other search engines also use similar methods) to assess the quality of a website. Number of
incoming links is the most important among criteria that determine your
You should write quality material so that other people share it along
with your blog?s link. The more incoming links you have, the higher
you?ll rank in Google and thus you?ll have higher traffic.
I will again warn against using dirty techniques for gathering incoming
links. Also, don?t think that all the incoming links are good. If rouge
websites (like link farms) are linking to your website -you should worry
about it and /disown such links/. *Remember, having bad neighbors give a
bad reputation to you also!*
So, these were the four most important things that you must care for
while blogging and optimization. It goes without saying that eventually
success comes mainly because of the quality of your work. But keeping
these technicalities in mind will speed you up towards success.
I hope this article was useful for you.