Apple and Samsung dominated premium smartphone sales during 2018 Q3

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In the third quarter of 2018, global smartphone shipments declined 5% according to data gathered by Counterpoint Research. But as revealed by their newest report, the premium segment actually grew considerably.

Throughout the months of July, August, and September, sales of smartphones valued at $400 or higher accounted for 22% of the global market. This represents an increase of 19% over the year prior. Of the total, Apple's iPhone accounted for almost half of all sales during the quarter. Samsung followed in a distant second with 22% and Huawei in third with 12% – this is the first time Huawei has hit a double-digits.

Dividing up the segment by price, Samsung dominated the $400-600 market with an impressive 25% share. Apple and Huawei, on the other hand, sat in second and third place with shares of 21% and 17% respectively. Vivo and Oppo completed the top 5 thanks to their popularity in China, while landing 6th place was Xiaomi with a market share of 6%.

Elsewhere in the premium segment, the $600-800 group was unsurprisingly dominated by Apple and Samsung once again with a combined share of 82%. However, only Apple was capable of maintaining its popularity in the $800+ segment. In fact, thanks to last year's iPhone X and the newer iPhone XS and XS Max, Apple's iPhone accounted for a whopping 79% of all sales in this section of the market.

Despite not being in the top five on a global scale, Counterpoint Research listed OnePlus as one of the fastest-growing brands in the $400-600 segment thanks to its popularity in India, China, and the UK. Google, on the other hand, also continued to grow its presence in the smartphone market during Q3 – it was one of the top 5 brands in both Western Europe and North America.