Author Topic: Ebola fight: MTN asks customers to donate $1 through SMS  (Read 261 times)

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Ebola fight: MTN asks customers to donate $1 through SMS
« on: November 16, 2014, 05:05:24 PM »
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While committing $10 million on the fight against Ebola virus, MTN Group has invited its customers to participate in an SMS campaign to donate a minimum of US$1.

The three months campaign is expected to begin next month to raise funds for a ?United Against Ebola? initiative.


Meanwhile, responding in an appeal from the African Union (AU), MTN and other leading companies in Africa had committed logistical support and in kind contributions as part of the first wave of pledges at a recent Africa Business Roundtable hosted by the AU in Addis Ababa, Ethiopia.
Accordingly, the companies also agreed to leverage their resources and capacity to help galvanise citizen action around a ?United Against Ebola? campaign, and to provide individuals across Africa and globally with an opportunity to contribute.

MTN in a statement disclosed that it was also working with some of Africa?s most celebrated musicians to produce an inspirational song for digital download on its MTN Play store.

All proceeds from sales, post publishing rights and subscription payments, according to the mobile operator would be donated to the AU campaign.
It would recalled that MTN has been an integral part of efforts to tackle the spread of Ebola in countries where the company operates, with special emphasis on Guinea-Conakry and Liberia.

?MTN is supporting this campaign to give further impetus to concerted efforts aimed at combating the Ebola epidemic and saving lives. As MTN, we believe the only way to start reversing the devastating effects of the outbreak is to come together to tackle the spread of the disease, and ease the suffering it continues to inflict on families and communities,? Sifiso Dabengwa, MTN Group President and CEO., said.

In affected countries where MTN operates such as Guinea Conakry and Liberia, MTN is working closely with authorities to curb the spread of the disease. MTN has set up a number of interventions to assist staff, their families and communities.

Some of the measures include distributing information about the disease, its transmission and preventative measures. Working with International SOS, MTN has set up a website where staff can access up-to-date information on the disease and its management. As part of this partnership, a medical response team has been set up to offer advice and referral to medical care, if required.
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