Nikon Corporation announced today the Nikon Z 7 and Nikon Z 6, it's first mirrorless digital cameras using the Nikon FX full-frame format and an all-new Nikon Z mount system compatible with next-generation NIKKOR Z lenses.
It took Nikon a few years to get into the mirrorless market, which is pretty much owned by Sony right now with its fantastic 35mm full-frame mirrorless cameras like the latest Sony α7 III, but the Japanese company promises to gain ground in the full-frame mirrorless camera market and pursue new dimension in optical performance with the Nikon Z 7 and Nikon Z 6 models.
The Nikon Z 7 and Nikon Z 6 full-frame mirrorless camera inherit the build quality, intuitive operability, high reliability, and excellent imaging technology from Nikon's traditional DSLR cameras. But the key to a successful mirrorless camera is the brand-new Z mount system, says Nikon, by offering a larger-diameter mount that will unlock further possibilities of lens design.
"The letter “Z” represents the culmination of Nikon’s relentless pursuit of ultimate optical performance, and a bridge to a new chapter. It is about redefining possibilities to provide image makers with tools to pursue greater creativity," said Nikon. "Nikon will expand the value of mirrorless cameras through the pursuit of a new dimension in optical performance."