SEO has become a major issue for companies wishing to have visibility on the internet and find new customers. But they have to fight against thousands of other sites competing to be placed in the first pages (even on the first page) of search engines.
If you visit the "listing" of our blog Markentive digital marketing, you will find several articles to help you optimize your natural SEO. Today we are going to look at the rather regular mistakes that can hamper your SEO.
Mistake # 1: Do not worry about the SEO from the start
The base of SEO is to take care of from the start. Before you even set up the structure of your site, you must have searched for relevant keywords, then place them in the URL, anchors your menus and in the various pages of your site. Often, companies first think well build their site and then occupy the SEO. However, it is difficult to change the site structure itself. The contents can be reviewed, but first SEO work has already been initiated by the robots ... So if the SEO was thought from the start, your site would be immediately ready to take off. There, he will have to undo what has already been achieved and waste time, shame!
Read: Website: Redesigned how to approach this project
Mistake # 2: Believing that hiring an SEO expert once solve all your problems
Since the error # 1 is very common, mistake # 2 comes quickly behind: thinking SEO only when a problem (such as a Google penalty) arises. SEO is however a long process. A "one shot" recovery will be useless. It takes a dedicated person for this position, constantly analyze and refine the strategy if necessary.
Depending on the size of your website and your business, it is recommended to hire an in-house SEO expert or to hire an agency to have a specialist who regularly fine-tunes your strategy to allow your business to stand out on your main queries.
Mistake # 3: Optimize content primarily for search engines
If it is necessary that your content contains the keywords typed by users, they must also remain readable for search engines. Optimized content must contain the keyword in the URL, title, at least a subtitle and two / three times in the text (depending on its length). Needless to make each sentence, you will lose your readers and this is absolutely not the objective. Not to mention that Google does not like what he sees as the suroptimisation and penalizes such practices.
Reading your articles must remain fluid and quality. Synonyms can also bring you quality visitors, it is important to focus on the quality of your texts first.
Mistake # 4: Do not producing enough content
Besides if you have an e-commerce site with hundreds of sheets that are regularly updated, your site is going to have trouble living without blog. Search engines love fresh content and robots generally take the opportunity to come back and visit your site. A well conducted content marketing strategy will help you distinguish yourself from the competition.
The content marketing remains an important ally of your SEO and it important to consistently deliver novelty to Google. Of course, your articles must be optimized and published regularly. The minimum rate is 2 article per week.
Read: What is content marketing: 5 experts share their vision
Mistake # 5: Buying links
Many sites promise you wonders if you buy links home. They boast a quick and easy way to boost your SEO. But what are those purchased links that will point home? Having back links, just for the pleasure of having back links is absolutely worthless and it is even dangerous to your positioning. Indeed, Google analyzes the relevance of backlinks. If he sees only questionable sites or having nothing to do with your industry point home, it may penalize you and you downgrade.
Better to focus on the natural links that have more values, even if they are actually longer to obtain.
Mistake # 6: Not having a presence on social networks
Being on social networks has many advantages for your website, especially concerning SEO. Managing different communities, you will increase the distribution of your articles and inevitably, the traffic to your site. Now, more visitors a site, the more it rises in the search engines.
It is also a great way to get links back 100% natural and avoid making the mistake # 5.
Mistake # 7: Having duplicate content
Content is king, yes, but not at any price! All your texts must be unique and never plagiarized. Not only that would be terrible in terms of image, but Google does not appreciate these methods and will not hesitate to punish you. If you run out of time, it is far preferable and feasible to recycle your marketing content.
You have the right to inspire you to other articles and even to quote a small part, but never plagiarize half or all of the contents. If you have any doubt, do not hesitate to use tools like Positeo that tell you the percentage of duplicated content of a page.
Mistake # 8: Forgetting to optimize local SEO
Did you know that 30% of queries typed into Google relate to a specific geographic area? Remember when optimizing your local SEO to also capture the prospects in your area, which is possible since July 24, 2014 with a new Google algorithm. Even if your business is (inter) national, it is always interesting to establish partnerships with professionals close to you.
By cons, if you are a local business, a restaurant, a hairdresser, a hotel or any place that captures customers primarily in a geographical area, it is essential to have a SEO plan fully built on the locality.
SEO mistakes can tarnish a comprehensive SEO strategy or worse, expose you to sanctions. To be sure to ensure good visibility for your business on the internet, the best is to call in a professional who can develop an effective strategy, advise you and guide you on how to optimize SEO and collaborate with to offer you an ideal position in the long term. Do not hesitate to contact our digital marketing agency specializing in inbound marketing.
Topic: 8 SEO mistakes that can make google penalize your website (Read 11519 times)
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March 22, 2019, 07:39:34 AM