It’s Very Clear Apple Is Copying Us - Microsoft says

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May and June have been very busy months for Microsoft and Apple, as the two tech giants unveiled their new-generation devices, including 2-in-1s that continue the successful Surface and iPad Pro series.

Apple’s increasing focus on the iPad Pro is living proof that Cupertino is now betting big on 2-in-1 devices, after the company originally ignored this market and even made fun of Microsoft for investing in it. And this is why Microsoft general manager for Surface Ryan Gavin says it’s very clear that Apple is copying the software giant, using its ideas on own products like the iPad Pro.

“Think about it, if we had been looking at [Apple] we wouldn't have made a product like Surface Pro or Surface Book. We have been learning and perfecting our products in the 2-in-1 category for years now, [but] when Surface initially launched everyone was skeptical, including them. And then they followed, and the iPad Pro is a clear example of that,” he said in an interview with BI.