Apple tO Roll Out Self-Driving Car Software

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Apple’s CEO Tim Cook has just confirmed that the company is working on self-driving car software, after years of rumors claiming the Cupertino-based iPhone maker was building an autonomous vehicle.

“We sort of see it as the mother of all AI projects. Autonomy is something that’s incredibly exciting for us, but we’ll see where it will take us. We’re not really saying from a product point of view what we’ll do, but we’re being straightforward that it’s a core technology we view as very important,” Tim Cook said in an interview with Bloomberg.

While Tim Cook’s statement does confirm Apple’s interest in self-driving cars, it also set things straight as to how the technology company is looking to expand in the automotive market.

Previously, it was believed that Apple wanted to build a full car that would wear its logo, but the focus has in the meantime switched to a more doable project that involves only the software side of such a vehicle.