Random Pagan Verse:
“Call it a new religion, then, if it so please your Gracious Majesty; but I confess that I fail to see what you will have gained by so doing, and I feel bound to add that you might easily cause a great deal of misunderstanding, and work a rather stupid kind of mischief. The word does not occur in The Book of the Law.”

-Magick Without Tears, ch.31

Author Topic: 11 ways to Generate More Direct Mail Marketing Responses  (Read 690 times)

Offline naij (OP)

  • Sr. Member
  • ****
  • Date Registered: Mar 2017
  • Posts: 425
  • Karma: +0/-0
    • View Profile
11 ways to Generate More Direct Mail Marketing Responses
« on: June 02, 2017, 12:48:20 AM »

1. When writing copy for your direct mail marketing pieces, make sure to indent the first line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written.

2. Quote famous people or staff members often. Customers pay attention to what others have to say.

3. Gather testimonials from satisfied customers, and use them often. They not only make your sales pitch believable, they make it seem that people ‘just like them’ need these types of products or services as well.

4. Write up a situation, or case history, where your business solved a difficult problem for a customer. Show potential clients that you can actually solve problems for them.

5. Create a FAQ or Questions and Answer section in your direct mail marketing piece. They are not only easy to read, but interested consumers can jump to what they need to know first, without wasting any time.

6. Use select methods to give emphasis to certain sections of your direct mail marketing letters, such as CAPS, bold, underlines or indents.

7. Try and use facts and figures as much as possible to not only break up the copy, but draw the reader in with statistical information. It helps sell that your business is professional and dependable.

8. Color grabs your audience immediately, and tells them a story. Make sure to use it as much as you can afford to in all of your direct mail outs.

9. #, $, %, -, +. They all attract attention, because they are characters not normally used in written advertisements. Use them when you can, without overdoing it.

10. Write like your audience speaks, or reads. Without copy that sings to your intended customers, they’ll never get around to reading it.

11. Make all of your marketing pieces as personal as possible. If you have a name, use it often. If you don’t, try and use something that is original and creative, such as ‘Dear Human Resources Expert’ instead of, ‘Dear Sirs’.

If you choose to use many or all of these direct mail marketing techniques in your mail outs, you’ll get lots of interested clients calling and knocking on your door, wanting to know more.



10 Ways to Make Your Flyer Advert Stand Out in the Crowd

Started by guruslodge

Replies: 0
Views: 553
Last post August 30, 2017, 06:40:33 AM
by guruslodge
How To Get Quick Loan In Nigeria-The Easiest Ways

Started by Tony1980

Replies: 0
Views: 222
Last post October 21, 2015, 06:50:31 AM
by Tony1980
10 Powerful Ways To Grow Your Income

Started by mastercode

Replies: 0
Views: 387
Last post May 08, 2015, 12:37:05 PM
by mastercode
10 Ways To Come Up With New Product Ideas

Started by admin

Replies: 0
Views: 363
Last post December 24, 2014, 10:40:47 AM
by admin
4 ways To Outsource

Started by newspostng

Replies: 0
Views: 625
Last post August 11, 2017, 03:02:24 AM
by newspostng
Blogging For Business Owners - Consumers product Marketing Strategies

Started by admin

Replies: 0
Views: 430
Last post September 08, 2015, 08:43:56 PM
by admin
3 Most Common Affiliate Marketing Mistakes and how to avoid them

Started by mastercode

Replies: 0
Views: 382
Last post November 02, 2016, 12:53:39 AM
by mastercode
Top 3 Useful Basic Marketing Dope

Started by mastercode

Replies: 0
Views: 414
Last post November 12, 2015, 10:07:22 AM
by mastercode
Direct flights into Milan, Rome underway as Arik Air, Italian govt map out plans

Started by jchima14

Replies: 0
Views: 273
Last post November 12, 2014, 08:52:32 AM
by jchima14